Just last week, US News and World Report magazine published their Best College Rankings for 2016. As much as this ranking is taken very seriously by students and their parents, it is not the only ranking out there. There are many others who are as equally informative as this one. Because of this, students should not exclusively rely on USNWR rankings to determine which schools to apply to. Instead, students should examine all rankings to get a sense of a college and see if it's a 'fit' to them. It is better to choose a school in which you will be happy and successful, than choose one only for its name and prestige. Remember this: Fit matters more than Prestige.